Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
A PACE Maker: The woman behind P&G
Apr 19, 2019
Category: What's new
Last night Kate won a really big award.
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Growth in creative thinking
Apr 12, 2019
Category: P&G culture
Services: Visual Storytelling
During my first year of college, I had a hard time picturing what my future looked like. Unsure of the unknown and afraid of failure as most college students feel when learning to adult. It was chaos.
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Cultivating people and perennials
Apr 4, 2019
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.
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