Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Category: PR tactics
Services: Strategy and Planning
In the innovative world of PR, new technology is constantly evolving to help us to do our jobs better and faster.
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Category: PR tactics
Written by Kate Snyder, APR and Kendall McCarthy
What does it mean to “lead” engagement?
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Content warning: miscarriage, child loss, infertility, and labor and delivery experiences
Written by Kate Snyder, APR and Kendall McCarthy.
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Category: What's new
Supporting the Lansing community is at the top of Piper & Gold’s priority list.
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