Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
It's good to be home... sort of...
Jun 28, 2019
Category: What's new
Services: Digital Media, Strategy and Planning, Visual Storytelling
Home.
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2+7=9 Creativity-inspiring resources for designers
Jun 27, 2019
Category: PR tactics
Services: Visual Storytelling
One of my favorite things about being a designer is how fast this industry changes. Each day there are emerging trends, new ways to connect and communicate with an audience, and there are infinite color and typeface combinations.
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Beyond the Bling: Making student saving successful
Jun 26, 2019
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Visual Storytelling
When you think about saving money, the last person you would consider to be a good saver is a kindergartener. We — and the City of Lansing — think otherwise.
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Beyond the Bling: Nutrition in numbers
Jun 21, 2019
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning, Visual Storytelling, Writing
Beyond the Bling is a blog series that shares an inside look into our award-winning work, and today we’re spotlighting our partnership with the MSU Center for Re
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