Last year demanded more. More speed. More clarity. More decisions made without certainty.
Funding shifted. Teams shrank. Public scrutiny intensified. And yet, the work didn’t slow down.
Category: P&G culture
My first day at Piper & Gold Public Relations as a student strategist was exactly four weeks ago on Thursday, May 9.
Read More >
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning, Visual Storytelling
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
Read More >
1: Embracing numbers in public relations
Jun 1, 2019
Category: PR strategy
Services: Strategy and Planning
At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.
Read More >
Beyond the Bling: How do we make data sexy?
May 31, 2019
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
Read More >