Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Meet the Team: Caroline Johnson
Jun 21, 2019
Category: What's new
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Caroline Johnson is a natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.
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Category: PR strategy
Services: Digital Media
Move over, millennials. Generation Z, who grew up with DVDs, smartphones and the internet, are now college students.
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Meet the Team: Hilary Edwards
Jun 17, 2019
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Hilary Edwards lives for a challenge. As Creative Strategist for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines.
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During Pride, it’s common for straight, cisgender people to read really great articles about how to be an ally.
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