Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Category: What's new
Services: Strategy and Planning
Piper & Gold, an award-winning and people-centric PR agency, has appointed longtime Chief of Staff Cassie Cotton as the agency's inaugural president.
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Category: P&G culture
If you know P&G, you know we’re all about giving back to our community.
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Category: PR strategy
Services: Media Relations
Picture this: You’re sitting at your desk, laptop open, finalizing the pitch you have constructed for one of your top clients, hoping the media will want an interview.
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Category: What's new
It. Is. Time.
Applications for Lansing’s first inclusive coworking space, Amp Coworking, are now open.
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