Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.
Category: PR strategy
Services: Strategy and Planning
What is “interactive art?”
Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.
Category: PR strategy
Services: Media Relations, Strategy and Planning, Visual Storytelling, Writing
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.
Category: PR strategy
Services: Digital Media, Visual Storytelling
If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?
A better society through PR
Dec 8, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...
3 strategic planning tips from a college professor
Oct 25, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning
Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.
But lately we've been having a bit of a different social media conversation with our clients.
Building a home from top to bottom
Sep 6, 2017
Category: PR strategy
Services: Strategy and Planning
A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing
Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.
Public engagement isn’t public enemy #1
Aug 17, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.