PR strategy

Careers and education are hot topics in the news. But it’s tricky to get people to understand when they don’t know much about these topics.

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While 90% of the information processed by the brain is visual, most people don’t think of adding visuals to a simple...

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Picture this: You’re sitting at your desk, laptop open, finalizing the pitch you have constructed for one of your top clients, hoping the media will want an interview.

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Written by Kate Snyder, APR and Kendall McCarthy

 

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Written by: Cassie Cotton and Kendall McCarthy

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It's hard to know where to start...

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I was chatting with an attorney friend about a complicated and nuanced legal case playing out in the press.

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Have you ever met someone and didn’t feel like they really “got” what you were trying to say? Little details can make a big impact on how we express ourselves.

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Spin doctors.

No description of public relations upsets me more.

Merriam-Webster defines an illusion as:

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