Move over, millennials. Generation Z, who grew up with DVDs, smartphones and the internet, are now college students.
All too often, we hear PR professionals claim they “don’t do math” or “aren’t good at math.” Can we please stop saying that? Just because math isn’t all that we do, it doesn’t mean that we don’t need or use math to effectively do our jobs.
Jun 1, 2019
At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.
May 31, 2019
We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?
We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.
What is “interactive art?”
Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.
If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?