Writing

newspapers

A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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sending email

Raise your virtual hand if you believe email is a scourge of society.

Perhaps that’s a bit extreme, but chances are you’ve at least cursed in the name of email on at least one occasion. Hey, this is a safe place. No judgment here.

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Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.

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The Dirty Dozen

Who knew donuts could be a source of tactical inspiration? Outside of their delicious pastry goodness, here at P&G, the quintessential and often enjoyed dozen of donuts helped shape what we call The Dirty Dozen.

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