Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Category: What's new
Malorie Zimmerman is ready to take on the world with a strong cup of coffee and eight hours of sleep under her bold statement belt.
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Category: P&G culture
Earlier this week, we asked for your grace as we started to do what we can to help in the only ways we know how: by communicating.
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A note from our founder as we find our new normal
Mar 16, 2020
Category: PR strategy
Services: Strategy and Planning
It's hard to know where to start...
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Category: P&G culture
Tess Francke is inspired by collaboration, innovation and the badass PR women who have paved the way for her.
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