What we say

Why should I care about your story? Effective storytelling that isn't boring

By: Lauren Bishop

Posted: Sep 1, 2026

Category: PR strategy

Services: Writing

What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”

On the surface, I’d agree. But a story is much more than that — at least a good one is.

Read More >

Meet the Team: Lisa Assenmacher

Oct 21, 2018

Category: P&G culture

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Lisa Benck Assenmacher is at her best when she’s in the middle of a project and the “it” is in full swing.
Read More >

Public relations is our civic responsibility

Oct 17, 2018

Category: PR tactics

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
It’s a scary time in PR. And a powerful one. I spent the past week with my public relations colleagues from around the nation at the Public Relations Society of America’s International Conference, aka PRSA ICON.
Read More >

Meet the Team: Laura Capello, Executive Assistant

Oct 11, 2018

Category: P&G culture

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Laura Capello is a background ninja. When she’s doing her best work, no one should even know it.
Read More >

Meet the Team: Veronica Gracia-Wing, Senior Strategist

Oct 7, 2018

Category: P&G culture

Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Veronica Gracia-Wing is a storyteller to her core.
Read More >