Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Meet the Team: Claire Barkholz, Assistant Strategist
Sep 30, 2018
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Claire Barkholz thrives off the written word. Most days she can be found with headphones in her ears and fingers typing away on her keyboard.
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Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning, Visual Storytelling
Amanda Merkel is design-minded human through and through. As assistant creative strategist for Piper & Gold Public Relations, her days are spent designing clever and compelling content for clients that not only please the eye but also makes a
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Category: PR tactics
Services: Media Relations, Writing
A lot of PR folks think the age of the press release has passed. But for many of us working in small and mid-sized markets, releases still have a relevant role and function if done right.
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Movin’ out: Your questions answered
Sep 12, 2018
Category: What's new
As our low-key move announcement has gained traction, we have had more and more questions filtering in. Why are you moving? Where to? Is your old space available?
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