Digital Media

Caroline Johnson is natural storyteller who approaches all her work with compassion. As a new student strategist at Piper & Gold Public Relations, she looks forward to making an impact in the greater Lansing community.

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Move over, millennials. Generation Z, who grew up with DVDs, smartphones and the internet, are now college students.

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photo of a woman who is wearing a floral shirt and smiling to the camera next to a graphic that says "Meet the Team, Hilary Edwards, Creative Strategist"

Hilary Edwards lives for a challenge. As Creative Strategist for Piper & Gold Public Relations, she gets excited about whipping up creative solutions to solve problems and meet deadlines.

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If a picture is worth a thousand words, how can you use visual tools to tell the story of your client, your business, or even yourself?

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Hands typing on a smart phone.

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.

But lately we've been having a bit of a different social media conversation with our clients.

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Image of top hat and magic wand

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).

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Ask any <ahem> seasoned public relations professional the most valuable thing they look for in an employee, and writing will always come up somewhere in the top.

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P&G pups

Last month, we helped the Ingham County Treasurer report that Bella and Buddy are the reigning...

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Facebook: 42.1 minutes. Pinterest: 20.8 minutes. Twitter: 17.1 minutes.

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