Strategy and Planning

graphic with colorful shapes that says "embrace numbers"

At our core, many of us in public relations are writers. And a large number of people believe this means we're not into math.

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photo of government building with the words "TCRCP Beyond the Bling" in front of it

We geek out about data. Research is the foundation of effective -- and award-winning -- PR, after all. So a project that lets us conduct research, write about research and then test out the recommendations through -- wait for it -- research?

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We’d be remiss if we ended our #Inthe517 month without talking about one of our coolest projects to make boring things fun.

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Art EL Logo

What is “interactive art?”

Interactive art allows the audience to become a part of the art. It is made with a focus on the viewer and involves the audience, creating an interactive dialogue between the art and the spectator.

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tulips

Nothing soothes me like digging in the dirt. I’m notorious for not wearing gloves when I garden because I like to feel the soil.

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When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.  

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It’s less than 15 degrees in mid-January and I know I’m not alone when I say that the frigid weather tends to make me want to stay indoors all day under a blanket.

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student leaders learning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...

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This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.

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