A better society through PR
Dec 8, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning

Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...
Putting professional development into action
Nov 1, 2017
Category: What's new
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning, Visual Storytelling, Writing

October was a busy, busy month here at the agency.
3 strategic planning tips from a college professor
Oct 25, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning

This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning

Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.
But lately we've been having a bit of a different social media conversation with our clients.
Building a home from top to bottom
Sep 6, 2017
Category: PR strategy
Services: Strategy and Planning

A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing

Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing

A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).
Public engagement isn’t public enemy #1
Aug 17, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning

Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.
Stories through events
Aug 16, 2017
Category: PR strategy
Services: Strategy and Planning

In public relations, hosting an event isn’t about the food or signs or décor or even the program itself. It’s about sharing the story behind the event through a common experience. with all those attending – including the media.
Color my life with the answer to chaos
Jul 13, 2017
Category: PR tactics
Services: Strategy and Planning

When I decided to study public relations I knew that an agency would be the perfect and most rewarding place to start. An agency is a great place to learn how to better communicate, manage time and balance work between clients.