Strategy and Planning

Stories through events

Aug 16, 2017

In public relations, hosting an event isn’t about the food or signs or décor or even the program itself. It’s about sharing the story behind the event through a common experience. with all those attending – including the media.

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When I decided to study public relations I knew that an agency would be the perfect and most rewarding place to start.  An agency is a great place to learn how to better communicate, manage time and balance work between clients. 

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Stuck in the middle

When I first entered the public relations industry eight years ago, I was introduced to all sorts of resources like the Public Relations Society of America, new pros events and professional development opportunities.

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As recent public relations grads and new professionals are beginning their career, many of us come across the same question: should I work at an agency or in-house?

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A few weeks ago, I had the chance to sit on a Central Michigan Public Relations Society of America panel about the ROI of public relations and providing value to the C-suite.

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