Category: PR strategy
Services: Media Relations, Strategy and Planning, Visual Storytelling, Writing
When you’re a small agency in a medium-sized city, it’s easy to get stuck in the mindset that your work is only ever noticed by your clients and community members.
Maintaining your A game in the winter months
Jan 18, 2018
Services: Strategy and Planning
It’s less than 15 degrees in mid-January and I know I’m not alone when I say that the frigid weather tends to make me want to stay indoors all day under a blanket.
A better society through PR
Dec 8, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Last month, I had the privilege to serve on a panel for the Michigan Early Middle College Association Fall Student Leadership...
Putting professional development into action
Nov 1, 2017
Category: What's new
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning, Visual Storytelling, Writing
October was a busy, busy month here at the agency.
3 strategic planning tips from a college professor
Oct 25, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
This fall marked my 10th... yup, you read that right... 10th year as a professor of advertising, public relations and communications.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Digital Media, Strategy and Planning
Social media. It's a constant topic in PR. Social media strategy. Visual storytelling. Customer service.
But lately we've been having a bit of a different social media conversation with our clients.
Building a home from top to bottom
Sep 6, 2017
Category: PR strategy
Services: Strategy and Planning
A sense of community is something that I have always been fond of. Caring for others and working together is a positive trait; whether that be personal or part of a company’s vision.
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Media Relations, Strategy and Planning, Writing
Sometimes we need to take a step back from the go, go, go and find inspiration through reflection.
Category: PR tactics
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
A floating table. Snow falling indoors. A flying bunny. All those are impossible! Or so it may seem. In my world, these things happen all the time. Allow me to explain…I’m an illusionist (no really, I am).
Public engagement isn’t public enemy #1
Aug 17, 2017
Category: PR strategy
Services: Community Relations and Grassroots Advocacy, Strategy and Planning
Public feedback. Community engagement. Resident forums. These can be intimidating and a bit of a tough pill for municipalities to swallow.