Why should I care about your story? Effective storytelling that isn't boring
By: Lauren Bishop
Posted: Sep 1, 2026
Category: PR strategy
Services: Writing
What is a story? Google defines it as “a connected series of real or fictional events meant to entertain, inform or influence.”
On the surface, I’d agree. But a story is much more than that — at least a good one is.
Meet the Team: Zoe Howard
Jan 31, 2019
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Zoe Howard runs on collaboration and creativity. As the new creative student strategist at Piper & Gold Public Relations, she looks forward to her creative vision coming alive.
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Meet the Team: Lauren Hullum
Jan 17, 2019
Category: P&G culture
Services: Community Relations and Grassroots Advocacy, Digital Media, Media Relations, Strategy and Planning, Visual Storytelling, Writing
Lauren Hullum is a deadline driven woman. Give her a spark of inspiration and a strong brainstorming session and she will have a well-executed strategic communications plan done before the day’s end.
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This season, inspire hope and lead change
Dec 14, 2018
Category: P&G culture
The P&G family has welcomed four little humans in as many years — August in 2015, Wilson and Ruth in 2016 and Orion in 2018. A doula or a midwife attended the births of each of those babies, supporting their families before, during and after.
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